Case study: Sales director moves to Buenos Aires to develop new markets

samericamap180

The sales director of a French company relocated to Buenos Aires for a period of one to two years to develop Latin American markets for his company.

He already spoke Spanish, but needed  to improve his English for negotiations and dealings with his company's multinational clients.

Objectives
  • to have meetings with clients (multinationals)
  • to present his distribution strategy

Key elements
  • listening practice (international meetings)
  • using future, present and past tenses clearly to present information
  • key expressions for meetings
  • presentation practice