Case study: English manager joins French chemicals group

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A marketing manager had to improve his French when he accepted a new job with a French chemical company.

Objectives
  • To be able to understand meetings
  • To be able to use the telephone with colleagues
  • To explain the situation in his area to the French management
  • To be able to socialize with his new French colleagues

Key elements of his course
  • Using video of meetings to analyse his linguistic performance
  • Intensive comprehension practice
  • Learning expressions to take control
  • Explaining his position regarding the company marketing material
  • Intercultural awareness


egg100This course is an example of how we can combine language and extra-linguistic aims (in this case intercultural awareness) to increase the added-value of the course for our clients.