Case study: Wine producers

barrels
vignes

A group of wine producers wished to start actively exporting their wines to foreign clients.

Objectives

  • To conduct tastings either on the estate or at fairs or events
  • To describe the wine-making process
  • To show clients around the estate
  • To present their wines at trade fairs (VinExpo, VinItaly, London Wine, Prowein...)
  • To be able to negotiate prices and other terms
Key elements
  • Learning the correct oenological vocabulary
  • Practising tastings with the group
  • Correcting & preparing their advertising materials
  • Describing their range using official tasting notes
  • Using films (bottling line, vinification...) to explain the process
  • Listening exercises with different accents according to  the clientele
  • Simulating negotiations


egg100This course is an example of how we can combine language and extra-linguistic aims (in this case networking and checking publicity materials) to increase the added-value of the course for our clients.