Case study: Italian manufacturer starts working with Asia


In view of opportunities, an Italian high-quality glass furniture manufacturer decided to purchase a production facility in China. He was also initiating new contacts with a view to supplying the Asian market.

  • To be able to describe his very wide and diverse product range
  • To strictly control quality of production in his Chinese subsidiary
  • To understand Asian accents
  • To be able to ask and answer questions at trade fairs (as a customer & as a supplier)

Key elements of his course
  • Extensive use of his own company catalogues, brochures and other printed material to practice presenting his products
  • Use of digital video to improve comprehension
  • Simulations and extensive practice of trade fair situations
  • Preparing and role-playing possible difficulties concerning production